DEPRESSION STICK

At MPC, I came across a captivating brief for an Anti-vaping campaign for the Truth Initiative, presented by Mojo Supermarket. Enthused by the opportunity to craft a fun and impactful project, I developed a treatment that secured us the gig. Stepping up as an unofficial creative director, I teamed up with my skilled freelancer buddy, Michael Luckhardt. Utilizing an essential graphics pipeline to account for branding variations and aspect ratios (even a Times Square Billboard), we triumphantly delivered all the motion design for the campaign, boasting over 50 diverse assets.